Taste the Island – a celebration of Ireland’s food and drink

Published on: 16th May 2019 @ 3:29 PM

Fáilte Ireland's first Taste The Island Workshop in Ireland's Ancient East was a huge success

Fáilte Ireland is inviting businesses and individuals interested in providing tourists with a food or drink experience to attend workshops in their local area and find out how they can get involved in their new initiative – ‘Taste the Island – a celebration of Ireland’s food and drink’ and The Headfort Arms, in the heart of the Boyne Valley, was the chosen venue for the first workshop held in Ireland’s Ancient East.

The new initiative has been developed in response to the growing global interest in food and drink by Fáilte Ireland, and will run initially for a three-year period, in collaboration with Tourism Ireland and Tourism Northern Ireland, supporting initiatives such as The Boyne Valley Food Series.  

Taste the Island will showcase Ireland’s world-class food and drink culture across the island of Ireland from September to November to provide visitors with access to authentic food and drink experiences, high-quality local ingredients and world-class Irish food and drink produce and, in the words of Sinead Hennessy, Fáilte Ireland’s Food Tourism Officer, “We have high expectations of The Boyne Valley and we cannot wait to see what you will bring to Taste The Island”.

The workshops have been organised for the industry to learn more and provide them with the opportunity to shape the development of a programme of events and experiences for 2019. A new Toolkit guide on how the industry can deliver our world-class food and drink experiences has been developed for the workshops and participants are given the opportunity to share their food-led experiences and are encouraged to create new events for the months of September to November when Taste the Island will be running.

This initiative supports Fáilte Ireland’s strategic imperative to address seasonality and grow revenue by driving increasing bed nights outside of the summer season while also driving visitors to explore lesser-known locations across the country and will, in the long term, enhance Ireland’s international food and drink reputation before they get here.

The Boyne Valley workshop welcomed attendees from the region as well as Cavan, Monaghan and Wicklow, and showcased some of the Favours of the Boyne Valley with Maperath’s Mobile Farm, a producers’ showcase and ‘Taste of The Boyne Valley’ lunch, all held in The Headfort Gardens.

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