By Fionnuala Moran - 20/02/2019
Fáilte Ireland has made foodies dreams come true by announcing a new two-month long celebration of Irish food called Taste the Island.
The food extravaganza will run from mid-September to mid-November and is part of an initiative to draw international tourists to Ireland to enjoy our world-class produce.
The exciting announcement was made by Fáilte Ireland CEO Paul Kelly at the Irish Breakfast Awards in the Intercontinental Hotel yesterday.
‘I’m delighted to announce this morning that that programme now has a name, it’s going to be called Taste the Island, a celebration of Ireland’s food and drink,’ he told the hospitality and food business owners in attendance.
‘This is a programme that’s going to run from mid-September to until mid-November.’
‘It’s going to be a significant two-month programme all about trying to develop and promote Ireland’s food offerings.’
Discussing the challenges the organisation comes up against when they work with Tourism Ireland on food initiatives that they wish to promote to international tourists is the length of time the events run for.
‘If you’re running a festival or a food trail it tends to be run for too short a period of time.’
‘Obviously, if you’ve got a festival that lasts for a weekend or for a week or something like that it becomes very hard for that to be at a scale to be promoted internationally.’
‘Because the amount of people who can manage to get their holidays and take an international trip during that tight time window is very restrictive.’
‘So the idea of this two-month long programme, which of course is all about shoulder season and extending out the shoulder season that gives us a long enough window for our colleagues in the international markets to get out there and market it really heavily knowing there’s enough time.’
‘The idea is that whenever you come to Ireland during that two-month window there will be a unique and fantastic authentic local based food providence experience and programme for you to engage in,’ Paul concluded.
If you’ve run a food-related business or are involved in your local community and would like to showcase its fabulous food offerings, make sure you’re part of the celebrations!
Mr Kelly urged businesses to get involved with the initiative and see how they could ‘bring that to life’ within their own companies and localities.
For the original article: EVOKE.ie
The Boyne Valley is home to a bountiful supply of passionate farmers, food and drinks producers, chefs and eateries whose passion is to bring the flavours of our landscape to your table. To understand, you must experience!
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